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Booking Analytics

See where your bookings come from. Tymeslot tracks visits and conversions on your booking pages with UTM parameters — no cookies, no IPs stored, no third-party scripts.

Luka Breitig, Software Engineer & AI Developer
Luka Breitig

Updated 24 June 2026

Attribution without the privacy tax

Tymeslot's built-in analytics tell you which campaigns, channels, and partners actually drive bookings — not just clicks. Visits, unique visitors, bookings, and a per-source conversion table are recorded automatically on every booking page you publish, and surfaced under Dashboard → Analytics.

  • No cookies set on the visitor's device — no consent banner required.
  • No IP addresses stored — visitors are de-duplicated with a daily-rotated hash.
  • No third-party scripts, no data leaving Tymeslot.

🏷️ 1 Tag your booking links

Append utm_* parameters to any booking link you share — in newsletters, ads, social posts, partner pages, or email signatures. Tymeslot carries UTM and referrer information through the booking flow as long as the visitor follows links from the tagged URL.

The five standard UTM parameters are supported:

  • utm_source — where the traffic came from (e.g. newsletter, linkedin, partner-acme).
  • utm_medium — the channel type (e.g. email, social, cpc).
  • utm_campaign — the campaign name (e.g. spring-launch).
  • utm_content — used to differentiate creatives or placements within a campaign.
  • utm_term — typically the paid-search keyword.

A tagged booking link looks like this:

https://your-tymeslot.example/your-handle/intro-call?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch

Any custom parameter is captured too

You don't need to pre-register custom URL parameters. Anything beyond the five standard UTM keys is captured into a separate tracking-params bag on the visit and the resulting booking — useful for affiliate IDs, A/B test variants, or your own ad-platform click IDs. No setup required.

📊 2 What gets tracked on each visit

When a visitor lands on one of your booking pages, Tymeslot records a single page-view row with just enough context to attribute the visit — and nothing more.

  • UTM parameters — the five standard UTM fields from the URL, if present.
  • Custom tracking parameters — any non-UTM query parameters, kept as-is in a small JSON bag.
  • Referrer host — just the hostname (e.g. google.com), never the full URL.
  • Browser family — a coarse bucket like chrome, safari, or firefox. No version, OS, or device fingerprint.
  • Visitor session hash — a one-way hash of the IP, user-agent, and a daily-rotated salt. Used only to deduplicate visits within a 24-hour window. The hash cannot be reversed and rotates every day.
  • Timestamp — when the visit happened.

🛡️ 3 What is deliberately not tracked

The opposite list matters as much as the one above. Tymeslot's analytics are designed so you can ship them without a privacy review.

  • No IP addresses — raw IPs are used briefly to compute the visitor session hash, then discarded. They are never written to the database.
  • No cookies — Tymeslot does not set any analytics cookies on the visitor's browser. No localStorage, no fingerprinting scripts.
  • No cross-site tracking — visits are only recorded on your own booking pages, and the data never leaves your Tymeslot instance.
  • No bot traffic — common crawler user-agents are filtered out before a row is written, so your conversion numbers reflect real humans.

No consent banner needed

Because there are no cookies and no persistent identifiers, this kind of tracking falls outside the scope of the EU ePrivacy Directive's consent requirement. You don't need a cookie banner to run it. (As always, your local rules are your call — but there is nothing here to consent to.)

📈 4 View the dashboard

Sign in to Tymeslot and open Dashboard → Analytics from the left sidebar. The page shows everything for the signed-in user across a configurable date range — 7, 30, or 90 days.

The Analytics dashboard summary cards showing visits, unique visitors, bookings, and conversion rate, above a visits-over-time chart
Summary cards and the visits-over-time chart for the selected window.
  • Summary cards — total visits, unique visitors, bookings, and the resulting conversion rate for the selected window.
  • Visits over time — a day-by-day chart so you can spot the impact of a campaign launch or a quiet weekend at a glance.
  • Sources table — every utm_source that drove traffic in the window, with visits, bookings, and conversion rate side by side. Untagged direct traffic shows up as its own row.
The Analytics sources table breaking down visits, bookings, and conversion by UTM source, with a devices breakdown above it
The sources table attributes visits and conversions to each utm_source.

UTM parameters travel with the booking flow

Tymeslot carries UTM and referrer information through the booking flow as long as the visitor follows links from the tagged URL. When the booking is completed, the parameters present at that point are persisted onto the booking record.

❓ Frequently Asked Questions

Do I need to enable anything to start collecting analytics?
No. Tracking is on by default for every booking page. As soon as you start sharing tagged links, the dashboard begins filling in.
Will this slow my booking pages down?
The page-view is recorded with a single lightweight request and does not block the booking flow. There are no third-party scripts to load.
Can I see analytics for a specific meeting type only?
The dashboard aggregates across all your booking pages today. The underlying data is captured per meeting type, so per-meeting-type breakdowns can be added in a future update.
What does the conversion rate represent?
It's bookings ÷ unique visitors within the selected window — the share of distinct visitors who completed a booking.
Can I export the data?
Not from the UI today. If you self-host, the underlying analytics_events table and the utm_* columns on meetings are queryable directly from your own Postgres.
I self-host — how do I turn booking analytics on?
Booking analytics ships disabled on self-hosted instances. Enable it by setting config :tymeslot, :booking_analytics_enabled, true. No secret is needed: each day's visitor-hash salt is generated at random and deleted once the day is over. Earlier versions required ANALYTICS_SALT_SECRET; it is no longer read and can be removed.
Does this work with the embedded booking widget?
Yes. UTM parameters on the page hosting the widget are forwarded into the booking flow, so a booking made through an inline embed or popup is attributed to the campaign that drove the visit to your own site. See the Widget Embedding guide for details.